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Bob Kenney
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Context Marketing is a strategic communications firm that draws on highly experienced professionals in research, marketing and public relations strategy and program development, and issues management. Over the past decade, Context Marketing has helped leading companies and organizations develop and implement highly effective programs addressing both brand marketing and corporate reputation objectives. |
The firm is led by Bob Kenney who brings more than 30 years experience in public relations and marketing. He has held management positions with several leading public relations firms and advertising agencies including Edelman, Ketchum and Interpublic.
During his career, Bob has planned and managed marketing communication, issues and crises, and reputation programs for many leading brands and companies. Recently, for Adobe, he and his team conducted several national and international studies into the subject of customer engagement to help the company develop a corporate thought leadership program.
He has developed communications initiatives addressing consumer issues for Clorox, Armor-All, Brita, Weight-Watchers and Collagen. For Safe Harbor Seafood, he created strategic positioning and messaging dealing with the issue of mercury in seafood that was sensitive to both consumer and industry concerns.
His work for the California Milk Advisory Board, which represents the nation’s largest dairy industry, was awarded two Silver Anvil awards by the Public Relations Society of America, including one for best U.S. reputation management program. This multi-year program also was featured in a business case study developed by Columbia University and in the leading advertising and promotion textbook used in graduate school marketing classes.
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